Seznam Event Measurement (SEM) for PrestaShop

New Seznam measurement without editing the theme

The module connects PrestaShop directly to Seznam Event Measurement for Sklik and Zboží.cz. It sends shopping-funnel events without manually inserting tracking code into the theme and follows the visitor's consent decision.

Events covered by the module

• page and product views, search and content interactions,
• adding products to the cart or wishlist,
• starting checkout and selecting payment,
• registration, subscription and completed purchases.

Order completion does not wait for Seznam

The Purchase event is saved when the order is created and delivered server-side from a queue. A temporary measurement outage therefore does not block checkout. Back Office shows delivery status, guarded retries and privacy-safe diagnostics without exposing complete identifiers.

Consent and a controlled migration

The module supports Consent Mode v2 and IAB TCF v2 and can reuse decisions from supported cookie solutions. Measurement is disabled after installation. Enter separate browser and server SEM IDs, verify ITEM_ID mapping and use sandbox mode before enabling live measurement.

Product feed identifiers

Product identifiers can be aligned with ITEM_ID values in the XML feed, allowing Seznam to connect visits, products and orders. When XML Exports for PrestaShop is enabled, SEM can automatically adopt its current ITEM_ID convention, including prefixes and product variants. The module can also pass hashed e-mail and phone values and control review-email data.

What the module does not do

It does not create campaigns, generate an XML feed, call the Fenix or Drak APIs, or perform the irreversible SEM switch in the Seznam account. Legacy tracking remains under your control and can be disabled manually after the new measurement is verified.